Bulk SMS

Bulk SMS is a great way to engage and interact with customers and prospects. People are more responsive to text messages and bulk SMS is a great way to get your business’ message across. Whether you’re alerting customers to a system update or looking to promote your latest product offering, bulk SMS ensures your message makes it to your audience and doesn’t get lost among the inbox spam.

What is Bulk SMS?

As the name implies, bulk SMS refers to the sending of large numbers of SMS messages to mobile phones. To send out these high volumes of text messages in a short time span, a specialty service is needed.

How businesses are using bulk SMS?

Bulk SMS is used by every kind of business, from banks and e-commerce sites to traditional retailers and tech companies.

Campaigns can be used for entertainment, information or marketing purposes. Here are just some business use cases for bulk SMS:

• Collecting payments
• Offers, discounts and sale alerts
• Coupon codes
• Product news
• Election vote appeals
• Thank yous
• Service notifications
• Feedback requests
• Survey links
• App download links
• Internal employee updates
• Emergency updates
• Reminders

As with email, bulk SMS campaigns can be created and put into action in a matter of minutes. The immediacy of SMS allows businesses to react quickly to situations. Retail stores can drive footfall on a slow day or clear stock before the new season arrives. While marketers can promptly react to a competitor’s promotion or conduct damage control in a PR crisis.